Marketing of Agricultural Produce
Agricultural Science · 50 practice questions
Importance of marketing; marketing channels; characteristics of agricultural products affecting their marketing.
- Evaluate the importance of agricultural marketing.
- Classify marketing agents/channels and their functions/problems.
- Determine characteristics of agricultural products affecting marketing.
Try a few questions
- Practice question 1
Vertical integration, in agricultural marketing, mainly involves
- A.combining several businesses operating at the exact same stage of production
- B.a business avoiding involvement in more than one stage of the chain
- C.a concept unrelated to how agricultural produce reaches consumers
- D.a single business controlling multiple stages of the supply chain, such as production and processing
Show the answer
D. a single business controlling multiple stages of the supply chain, such as production and processing
Vertical integration links different stages, like farming and processing, under one business.
- Practice question 2
Perishability, as a characteristic of agricultural products, mainly affects marketing by
- A.requiring quick sale or proper storage/preservation
- B.allowing products to be stored indefinitely with no care
- C.having no effect on how quickly a product must be sold
- D.reducing the need for any transportation planning
Show the answer
A. requiring quick sale or proper storage/preservation
Perishable goods must move quickly or be preserved to avoid loss.
- Practice question 3
Transportation, as a marketing function, mainly involves
- A.growing crops on a farm
- B.moving produce from the point of production to where it is needed
- C.storing produce for extended periods
- D.processing raw produce into finished goods
Show the answer
B. moving produce from the point of production to where it is needed
Transportation physically bridges the gap between producer and market/consumer.
More UTME Agricultural Science topics
- Factors of Agricultural Production
- Farm Surveying and Farmstead Planning
- Forms and Classification of Major Farm Animals in West Africa
- Meaning and Scope of Agriculture
- Rocks and Soil Formation
- Basic Economic Principles
- General Terminologies in Animal Production
- Importance of Agriculture
- Simple Farm Tools
- Soil Water and Soil Conservation
- Agricultural Ecology
- Anatomy and Physiology of Farm Animals
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